&description="Best-of-Breed" Web site for Financial Institution: We Dotted Our I's and Crossed our T's
The Berndt Group designed and developed a "best-of-breed" web site for Provident Bank, the largest independent commercial bank headquartered in Maryland, using the CrownPeak CMS along with in house custom development to provide additional personalization. Before beginning the redesign and development project, The Berndt Group worked through a Content Management System (CMS) selection process with Provident to select the right CMS for the job.
Overall goals for the new site included an improved user-experience for Provident customers and prospects, delivering a clear and contemporary brand impression and value promise for Provident Bank and growing and building customer relationships across all business lines and providing customers with the level of services expected and needed to retain relationships. The new site achieves all of these initial objectives. In addition to providing ease of use for Provident's customers, the site also enables Provident staff to easily maintain the site, and keep content fresh for Provident's customers.
Noteworthy features of the site include improved design and usability. Provident Bank visitors are provided with color coded context indication, login area, search functionality, and more exposed content. In addition, the site features improved design and usability. Provident Bank visitors are provided with color coded context indication, login area, search functionality, and more exposed content. The site also incorporates enhanced promotional marketing abilities or calls to action, through Flash on the homepage as well as right side featurettes. Quick Access Tool utilities on the left side bar provides users with access to calculators, branch locators and other helpful items. Another key feature is the evident ability for visitors to service themselves. Options such as Open an Account, Apply Online, Contact Us, etc. are more pronounced and easy to use. Customized user personalization also provides users with accurate deposit and loan rate information based on the visitor's ZIP code.